My business started in 2011, but the idea of making monsters came long before the business did.
I am a graphic designer and illustrator. I attended art school and graduated in 2004. For 7 years I worked in this field, and as a freelance designer as well.
In 2008 I moved from Edmonton, Alberta to Montreal, Quebec to be closer to my family. Finding a job proved to be more difficult than I thought, so I started creating monsters. At the time they were hand size, and completely hand sewn. The idea was to create a designed mail out project, complete with a Wanted poster for each monster describing their crime, and reward for their capture. Suffice it to say, after a month of making these I had found a full time job in January 2009, and put the project aside.
Two years later, January 2011, I lost my graphic design position due to the recession, and was once again out of work. During this time, I had a lot of time to myself. After 5 months of still no work, I decided to open up my Etsy shop with the monsters I'd made in 2008. A few months later I attended my first craft fair as a vendor. The response to my monsters was so positive and reaffirming, that I decided to build on this. I slowly developed my brand.
When I chose my business name, I went with the advice given to me by my cousin:
"Dont pick something that will lock you in to one product. For example there is a shop called bittie clippies on etsy. They started making hair clips for babies originally. But now they do jewellery, I think the name does not suit at all."
With this advice, I wanted something that was cute, easy to remember, and could be anything in terms of business. I had used a random business name generator, and with a combination of a few words came CURIOUS LITTLE BIRD. The logo was clear, a cute, fat bird perched on a stylized branch. The feedback I got from my new name was also very positive, and it's stuck. I had even found the perfect font!
In the fall of 2011, I heard of a government program that helps unemployed people become entrepreneurs, and start their own business. They offer financial assistance, as well as courses to write your business plan, and sales classes. I was lucky to be accepted!
Now it's 2012, and my business has gone from an online affair to a retail affair! I've got a developed brand, and my monsters are available in stores in 3 different provinces, and the number is growing. I've also got a following, and am becoming known throughout the world. I've sold internationally, and have sent monsters to 4 continents! North America, Europe, Asia, and Australia!
My business is growing fast, and soon I'll outgrow my competitors! Keep an eye out for Curious Little Bird!
❤ Because everyone needs a monster ❤
WHERE TO BUY:http://www.curiouslittlebird.ca