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  • 3 MEGA characters were giving by MINI as a design competition to 5 different universities in Beirut. (for more info please visit:http://www.facebook.com/LebanonMINI )

    My Rational:
    The main idea behindmy MINI MEGA is eco-friendliness. Being something mechanical, it still shares ahumanistic part that concerns itself with the environment. This concept wasreflected through the illustrations and the replacement of the right hand.Since MINI has a big relation with the artistic field, my decision was to usemy MEGA as a canvas holding an artistic abstract composition. Not forgetting thebrand essence of MINI in its colors, the usage of a solid color was a must. Thedegradation of the blue color was to relate to the universality and diversityof the brand. One of the hardest things to achieve was the simplicity andboldness of MINI. The solution was not to add any external element but work onthe expression and the inside of MEGA. The end result was a consistent entity.The different parts were interlinked to give one unified 3D character thatrepresents MINI.


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