We have been lucky enough to work on some awesome commercial projects and this is one of my favourites. Working with Nike's in-house art department directly helped us understand exactly what they were after and even though we had to generate a hundred designs it really was a collaborative process. For me though and what makes this project so special was that it encompassed so many of our creative disciplines. Not only did we get to design characters that look like sneakers but we got to bring them to life and animate them. We also saw them sculpted into life-sized figures that were showcased in trendy footwear stores worldwide.