The concept was
created considering that nowadays music is changing, evolving into the digital
world. But we keep thinking that is not fair to pay for something untangible. Capa toon-usb and Capa speaker takes the best of
diferent worlds the music,
the art and the technology.
Capa toon-usb is a white small usb doll that has a code
number to downloand the music from
universal web site.
Capa toon-usb cames with a marker inside
the packaging, the fan can customize its
own Capa and upload it to the
Fan site where they can win prizes like tickets to concerts, t-shirts or
another merchandising product.
Capa speaker is a
foldable cardboard speaker that was designed to be sold with the code number to download the music from
universal site, but because its dimensions it could be sold together with the cd music.
Once you’ll see your Capa speaker it will
invite you to be part of the music experience by downloading music from
universal site or just listening from your computer or mp3 player.
The concept could be
used with any artist just by changing